Online Advertising has become an integral part of any successful business. It is a way for businesses to reach a wider audience and create brand recognition. With the advent of the internet, this form of advertising has rapidly gained in popularity due to its ability to easily target specific audiences.
“The best online advertising is relevant, informative, and entertaining.” – Mark Cuban
Advertising techniques vary from business to business, depending on the purpose of the advertisement. For example, a small retail store may advertise its latest in-store promotion or a large international company may promote a new product. Whatever the objective is, the key to success is always developing an effective advertising campaign.
The first step to setting up a successful online advertising campaign is to establish an effective media selection process. The media selection should be based on the target audience’s preferences. It must be focused on the right people to get the maximum return on investment (ROI). Relevant advertising media may include television, radio, print, outdoor and digital media such as websites and social media.
Digital media is becoming increasingly popular for online advertising due to the sheer size of its audience. As digital media constantly evolve, businesses use a range of advertising techniques such as search engine optimization, pay-per-click, video advertising, mobile ads and banners.
Search engine optimization (SEO) is the process of optimizing a website to rank higher in search engines such as Google and Bing. SEO is an effective way to reach an audience quickly and drive traffic to a website. Other forms of online advertising include ads on websites, videos and even mobile apps. Advertising videos are particularly popular as they can be embedded into an online article or website and shared across various social media channels, increasing overall visibility.
“Online advertising should be designed to make the customer feel like they’re part of something larger than themselves.” – Simon Sinek
In addition to paid online advertising, businesses use free advertising to increase brand awareness and reach a broader audience. Examples of free online advertising include blogging, article writing, participating in online forums and press releases.
Another way businesses use online advertising is through re-targeting campaigns. A re-targeting campaign involves redirecting past visitors who have visited a website back to the website where they can be served with ads pertaining to their specific interests. Re-targeting campaigns work very well in increasing conversions and improving the ROI for businesses.
Though there are many different types of advertising, digital advertising is easily the most effective and cost-efficient. It increases visibility and, ultimately, sales. To be successful, businesses need to determine the best media selection process, implement effective techniques and track the results to ensure ROI. With the use of the AI online advertising strategy, businesses can expand global reach, increase brand recognition and differentiation, boost customer awareness and loyalty, and improve bottom-line profitability.