Once upon a time, every marketer had a blog. More blogs. I had 5-6, maybe 10, I don’t remember. Then social media appears. Well, there were websites similar to actual social platforms before. And popular today, Facebook was one of the latest in that raw. Do you remember? Glitter images, lovely messages, animated ads… 😁
Well, do you think, blogs are not more interesting for the population? Here are some statistics.
77% of internet users read blogs regularly.
54% of Fortune 500 companies have public-facing blogs.
Businesses that blog generate 97% more leads than those that don’t.
Companies that publish blog content on a regular basis receive 55% more website traffic than those that don’t.
B2B marketers who blog generate 67% more leads than those who don’t.
2 out of 3 people read blogs on independent websites at least once a week… and 1 out of 4 make a purchase as a result.
30% use information found in blogs to confirm their choices, while 33% use blogs to rule out other buying options.
And 46% consult blogs when setting out to research a product.
A Story About My Travel Blogs
Too much statistics? I’ll tell you one story from my personal experience.
I lived near Naples at that time and had 2 or 3 popular travel blogs. In different languages. Maybe, I’ve just told you about it.
One day I went to visit my friends in Northern Italy, in the Alps, and they had an idea to lunch in a hotel-restaurant built by the owner and his wife with their own hands. That hotel had very particular rooms. The owner was so proud of his creation that he offered us a tour inside. I took hundreds of photos and wrote two articles about this hotel in my blog turned home after this vacation.
The owner contacted me 2–3 months later to ask what agency I worked for… and disappeared when I told him I worked for myself. I think he was afraid I’d ask to pay for the advertising. He did not say even thank you for my work.
Some years later, my friends visited that restaurant once more and told the owner about our first visit and my articles. He remembered it. Because all his visitors that year were from one article published in my English language travel blog.
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I told you this story because it serves as a reminder that blogs have the power to make a significant impact on businesses and individuals alike. They provide a platform for sharing valuable information, fostering connections, and influencing consumer decisions. So, don’t let anyone tell you that blogs are dead. They continue to be a vital tool in the digital marketing landscape, offering immense potential for growth and success.
It is clear that blogs are far from dead. Despite the rise of social media and other digital platforms, blogs continue to be a powerful tool for businesses and marketers to engage with their audience and generate leads. The statistics speak for themselves, with a significant percentage of internet users regularly reading blogs and businesses that blog experiencing higher website traffic and lead generation.
Blogs play a crucial role in the B2B marketing landscape, with B2B marketers who blog generating a substantial number of leads compared to those who don’t. Consumers rely on blogs to make informed decisions (Do you remember, you find always blog posts when you search in Google for informational articles about the issues you have with your computer?). A significant part of consumers use blog content to confirm their choices or rule out other buying options (everybody looks for opinion articles to choose something).
The personal experience shared in this article further emphasizes the value of blogs.
This story serves as a reminder that blogs have the power to make a significant impact on businesses and persons alike. So, don’t let anyone tell you that blogs are dead. They continue to be a vital tool in the digital marketing landscape, offering immense potential for growth and success.